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About Us

Fashion is a phenomenon that grows, spreads rapidly, but begins to shrink as soon as it becomes widespread. It is temporary. It is consumed quickly. Therefore, it is important to discover the unchanging DNA of this temporary phenomenon. Just like the genes hidden in cells, fashion has its styles that do not change. Esra Keskin Demir, founded in 2014, in the style of women, little details of town life, It comes to life by touching the modern designs brought by urban life. Therefore, it is timeless, simple and always original. As of 2019, the same line will continue in the HE-QA brand, which was founded by Esra Keskin Demir. Esra Keskin Demir, who never compromises on premium quality and veiling measures at all stages of production, It has never been and never will be a prisoner of fashion. The designer has opposed this trend of the conservative textile industry, which has started to degenerate with globalization, with her writings and designs since the first day. The identity of the HE-QA woman is in this direction; 'within conservative limits', it has been created with highly refined designs integrated into today's fashion. Esra Keskin Demir products, which achieved success in a short time, especially with its trench coats and coats, support the search for clothes of the young and middle-aged generation, who pay attention to conservative clothing measures.

Prepared by  T-Soft E-Commerce.